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ДЇounder Richard Saghian rarely speaks with reporters but is known to collect real estate, including homes previously owned by Avicii and Netflix executive Ted Sarandos.

ДЇashion Nova launched Maven Beauty, an affordable beauty brand, in October 2020. Fashion Nova also established a toll-free hotline for workers to report abuses as well as a system of penalties for those who violate its reform efforts. In August 2020, Fashion Nova announced reforms to its contracting practices in support of California's proposed bill, SB 1399, that includes a mandate that its contractors and subcontractors agree to random independent audits and that their workers are paid the applicable minimum wage, which in Los Angeles is scheduled to rise to $15 an hour for employers of all size in 2021. In 2020, Fashion Nova pledged to donate $1 million to a number of social justice organizations, including Black Lives Matter, Know Your Rights Camp, and the NAACP Legal Defense and Education Fund. In December 2019, the United States Department of Labor launched an investigation and found that some Fashion Nova suppliers or subcontractors hired workers who were paid as little as $2.77 an hour and that the suppliers owed $3.8 million in back wages to hundreds of workers. In 2018, the company expanded to menswear with the release of their Fashion Nova Men's line. In 2016, Fashion Nova launched the Curve Collection. In 2013, Saghian launched the e-commerce website for Fashion Nova. Fashion Nova opened its first location in Panorama City, Los Angeles inside the Panorama Mall, selling inexpensive club-wear attire. History ДЇashion Nova was founded in 2006 by its CEO Richard Saghian, who started his career in the retail industry by working at his father's clothing boutique located in Los Angeles.

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Models, celebrities, and other customers receive payments or free clothing in exchange for generating publicity about the company. Fashion Nova is known to use social media marketing, particularly on Instagram. The company primarily operates online, but it also has five brick-and-mortar locations. Fashion Nova is an American fast fashion retail company.

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